Researchers at Kings College, London, found that it's not quite as simple as turning the lights off and spraying the disposable support cast with fake blood.
In this ridiculously complicated formula:
es is escalating music;
u is the unknown;
cs is chase scenes;
t is the sense of being trapped;
a is the character being alone;
dr is how dark the film is;
fs is the film setting;
tl stands for true life;
f stands for fantasy;
n is for number of people;
sin is blood and guts and
s is shock.